Learning is the experience employees most crave
Post-pandemic learning and development will be about fostering flexibility as much as upgrading skills
In an age of constant change, it’s no surprise that talent gaps continually open up. As the need to upskill and reskill grows, so does the allocation of annual personal budget to spend on learning and development (L&D). While many use it to upgrade skills in applications crucial to their role, others are more savvy and actively upskilling themselves for opportunities across the wider business.
Research from Harvard Business Publishing and Degreed, finds that 85 per cent of employees understand their current skill gaps and are investing both business time (1.2 hours) and their own time (3.5 hours) each week on self-development.
The pool of resources is growing. Employees are arguably an organisations most important consumers and as such, are seeking the same convenience from L&D that they find in other areas of their life. On-demand services like Netflix and Spotify have helped pave the way for a generation of employees whose development pathway covers all bases: online blogs and articles, digital courses, conferences, employer training, webcasts, podcasts, social groups, team collaboration and beyond.
Coronavirus has certainly upped the ante for employee L&D programmes. But long before the pandemic, Gallup research found that L&D was the most important factor in retaining millennials. And in pre-pandemic research by City & Guilds Group, a lack of in-work learning meant two thirds of respondents felt negatively about their career prospects.
Imagine how they feel now. With COVID-19 making jobs more fragile than at any time for at least a decade, and the threat of automation hanging in the air, employees understand that the knowledge they obtain, rather than the company they serve, is their true guarantee of security.
But what knowledge is most useful, now that COVID-19 has sent a series of seismic shocks through the world of work? Businesses face a rolling programme of local lockdowns. Remote work is here to stay, with teams split between those who have to be at work and those who don’t. Other trends that have been set in motion or accelerated by the pandemic, including the uptake of artificial intelligence and downsizing of offices, are likely to continue. Inevitably, jobs will be lost.
“There are several periods of adjustment ahead and organisations will need to support employees at each step, taking into consideration, for example, the different needs of workers who have been on furlough and those who have worked continuously,” says Lynsey Whitmarsh, chief experience officer at L&D company Hemsley Fraser. “We are likely to experience a series of ‘next normals’ rather than one ‘new normal’.”
COVID-19 is just the start. Climate change and the need for a greener economy will usher in fundamental changes to life and work. Many employees already live with the growing threat of automation.
Adapting to a world in a constant state of flux is like trying to hit a fast-moving target. Skills quickly age and, even before COVID-19, the half-life of a job skill had been calculated at just five years. Businesses naturally want to equip employees with knowledge that makes them more productive. But post-COVID-19 L&D has to be about more than updating technical knowhow. It needs to nurture the ability to adapt.
Dr Simon Hayward, chief executive of leadership, talent and engagement specialists Cirrus and honorary professor at Alliance Manchester Business School, says: “Situations like COVID demonstrate that detailed long-term plans simply don’t work in a world that is constantly changing.” He advises that organisations and employees alike prepare themselves to adapt to the new reality of ongoing change.
For employees, traits like creativity and curiosity will be key. Greg Orme, founder of London Business School’s Centre for Creative Business, believes organisations that help to nurture these traits will be rewarded with employees who are loyal, adaptable and contribute a continual drip feed of good ideas.
“COVID-19 has accelerated technological and societal trends already in play,” he says. “Research shows bosses prize creative thinking because they know it’s the only way to mitigate the risk of change.” For employees, he adds, creativity “is the human superpower to future-proof careers”.
Talent development has to adapt to this new reality. The next five or ten years are so shrouded in uncertainty that for many employees nurturing psychological strengths will be as important as updating skills.
“Many companies may not know what roles will be needed in terms of skills and knowledge, so people’s capabilities need to be built to help them prosper in any role, things like critical thinking, collaboration, communication, adaptability and resilience,” says Peter Carlin, managing director of digital learning provider Logicearth.
Which is all very well, but how does a corporate L&D strategy take nebulous concepts like creative thinking into account?
Companies should endorse continuous learning as both an employee benefit and a fast track to career security. In return, organisations reap the benefit of an engaged and agile employee, who is able to absorb and adapt to rapid change.
Workers in a post-pandemic world still need the skills to exploit the latest iteration of Salesforce, Slack or Zoom. But COVID-19 has brought the uncertainties of a rapidly changing world into sharp focus. Employees crave opportunities to equip themselves with the means to adapt. As such, lifelong learning strategies are not a cost to be cut in a post-pandemic squeeze, but a path to a more engaged, creative and flexible workforce.